Fitbit (FIT) stock prices updated...

Fitbit stock price

Fitbit latest news:

  • 11/15/2017 04:50:44

    Apple Seizes Lead in Wearables Market as Fitbit Falters

  • 11/01/2017 14:16:06

    BRIEF-Fitbit Inc reports Q3 GAAP loss per share $0.48

    * Q3 earnings per share view $-0.03 -- Thomson Reuters I/B/E/S

  • 10/03/2017 11:53:23

    Fitbit's stock falls, but analyst stays bullish on upbeat outlook for Ionic smartwatch

    Shares of Fitbit Inc. slumped 3.8% in afternoon trade Tuesday, even as Oppenheimer analyst Andrew Uerkwitz held firm with his bullish rating, citing valuation and the fitness-tracker company's long-term digital health positioning. Although reviews of Fitbit's new Ionic smartwatch weren't very upbeat, especially after Apple Inc. unveiled its Series 3 cellular-connected smartwatch, Uerkwitz said the fitness-first focus of Ionic, simple interface and broader array of accessories positions it to expand its target audience. "With expectations low, [Fitbit] doesn't need a mega hit," Uerkwitz wrote in a note to clients. "It just needs to show it understands what is needed for the coming digital health era: an easy-to-use device that provides robust data, coaching and a long battery life." Since Ionic was introduced in late August, Fitbit's stock has climbed 12%, while Apple shares have shed 5.1% and the S&P 500 has gained 3.5%.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit for more information on this news.

  • 09/13/2017 08:53:30

    Fitbit's stock surges as Ionic 'enjoys distinctions' compared with Apple Watch 3

    Shares of Fitbit Inc. surged 3% in morning trade Wednesday, with Stifel Nicolaus saying the fitness band maker's Ionic "enjoys distinctions" when compared with Apple Inc.'s new Apple Watch 3. "Key distinctions in head-to-head comparison with the Fitbit Ionic product are compatibility with non-iOS devices, longer battery life which supports sleep tracking (claimed 4 days vs. Series 3 watch at 18 hours) and a narrow advantage in price ($299 vs. $329)," analyst Jim Duffy wrote in a note to clients. "Longer battery life and sleep tracking functionality...are likely to be emphasized in Fitbit marketing messages supporting the Ionic during the holiday season." Fitbit's website says Ionic will ship in 2-to-3 weeks while Apple said Watch Series 3 will be available on Sept. 22. Fitbit's stock has run up 23.6% over the past three months but was still down 12% year to date, while Apple's stock has rallied 36.4% so far this year and the S&P 500 has gained 11.4%.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit for more information on this news.

  • 09/05/2017 14:36:50

    Fitbit introduces its first smartwatch

    It’s called Ionic.        

  • 08/28/2017 15:07:00

    What Happened in the Stock Market Today

    On a mixed day for the overall market, Sprouts and Fitbit saw outsize moves.

  • 08/28/2017 12:07:03

    Did Fitbit Steal a March on Appleā€™s Just-Announced Product Launch?

  • 08/28/2017 09:18:49

    Fitbit takes aim at Apple with new smartwatch launch

    (Reuters) - Wearable device maker Fitbit Inc on Monday launched its newest device, the Ionic smartwatch, with features ranging from fitness tracking to contactless payment, as it gears up to compete with rivals such as Apple Inc .

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