Fitbit stock price

Fitbit latest news:

  • 02/08/2018 10:16:51

    BRIEF-DNB Asset Management As Reports 8.6 Percent Passive Stake In Fitbit As Of Dec. 31, 2017

    Fitbit Inc(FIT): * DNB ASSET MANAGEMENT AS REPORTS 8.6 PERCENT PASSIVE STAKE IN FITBIT INC AS OF DECEMBER 31, 2017 - SEC FILING‍​ Source text - Further company coverage:

  • 02/04/2018 14:47:00

    Fitbit Is Investing in a Tech Start-Up: What It Means for Investors

    Find out what Fitbit just did with $6 million.

  • 01/31/2018 07:02:04

    Fitbit stock gains as Stifel upgrades to hold

    Fitbit Inc. shares gained 2.5% in premarket trading Wednesday after Stifel analyst Jim Duffy upgraded the stock to hold overnight. This marked a short turnaround, as Duffy had downgraded the stock to sell only in December. His view on the stock has changed largely due to its valuation, given that shares have fallen 24% since the end of November, while the S&P 500 Index has gained 6.6% in that time. "While we don't see a path to profitability in 2018 and continue to have concerns about both the durability of the fitness tracker market and uptake of Fitbit smartwatch offerings, we expect cash burn is limited in 2018," Duffy wrote, adding that he believes "brand relevance should serve as a backstop to valuation." He thinks sales and marketing costs could serve as a "potential source of expense relief" going into 2019 and beyond. Shares of Fitbit are down 44% over the past 12 months, with the S&P 500 up 24% in that time.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit for more information on this news.

  • 12/23/2017 16:46:00

    What the Fitbit Ionic's First Update Means for Investors

    The new fitness smartwatch gets an improved operating system, and that could be good for the stock.

  • 12/14/2017 08:21:28

    Fitbit needs more product refreshes to drive growth: analyst

    Shares of Fitbit Inc. fell 0.1% in Thursday morning trading, following a cautious report from analysts at Morgan Stanley. The analysts, led by Yuuji Anderson, found "continued inventory build" for the new Ionic smartwatch during their channel checks, causing the firm to take a "cautious" stance looking ahead to the first quarter. Though Fitbit launched the Ionic this fall, Morgan Stanley thinks that the company's older watch, the Blaze, might end up selling better during the holiday season. "We saw notably low inventory levels for the Blaze (almost two years old), and should that represent the next refresh opportunity, its success will depend on Fitbit's ability to continue expanding its sensor and software ecosystem," Anderson wrote. He added that Fitbit "will need more product refreshes to return to consistent growth in FY18." Fitbit shares have fallen 3.6% in 2017, compared with a 19% gain for the S&P 500 Index .Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit for more information on this news.

  • 12/11/2017 17:45:00

    Here's Where Things Went Wrong for Fitbit Inc in 2017

    Spoiler alert: You probably shouldn't expect 2018 to be any better.

  • 12/05/2017 07:56:21

    Fitbit stock rises after Ionic smartwatch app additions

    Fitbit Inc. shares gained 0.9% after the company announced that it was expanding the app offerings for its Ionic smartwatch. The watch will support four new apps, including Etrade and the New York Times, starting Tuesday. By the end of the year, the company will introduce six others, including TripAdvisor and United Airlines. Fitbit's Ionic watch first went on sale in October with a limited set of app offerings. The company hopes a pivot to smartwatches and away from basic trackers will revive the stock's fortunes. Shares of Fitbit are down 7.8% so far in 2017, compared with an 18% gain for the S&P 500 Index . Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit for more information on this news.

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